Sales Playbook

Build sales artifacts grounded in MEDDPICC methodology and Espen's enterprise AI sales experience.

Artifacts This Skill Produces

• MEDDPICC Deal Analysis — Qualify a deal against all 8 dimensions
• Sales Playbook — Repeatable motion for a product/segment
• Outreach Sequence — Multi-touch cadence (email, LinkedIn, call)
• Customer Deck Outline — Slide structure with talking points
• Objection Handling Guide — Common objections with responses
• Pipeline Review Brief — Summary + recommendations for a deal set

MEDDPICC Framework

For every deal analysis, score each dimension (1-3: weak/moderate/strong) and identify gaps: