App Growth Investigator

Use this skill to investigate an app or site like a sharp product operator, not a dashboard tourist. Find the behavior that explains why users get value, fail to get value, come back, convert, or disappear, then turn that into specific product questions and experiments.

Core Mindset

• Think in funnels. Find the constrained step before debating everything else.
• Treat timing as signal. Ask when a behavior happens, not just how often.
• Segment aggressively. Aggregates hide the actual mechanism.
• Look for value failure, not just "traffic" or "churn."
• Care about product-business-model fit. Sometimes the product is working but the packaging is wrong.
• Turn every finding into a lever, not just an observation.

Workflow