Copywriting

Every's general copywriting skill. Writes original marketing copy grounded in whichever brand-voice and positioning are loaded dynamically at invocation. This is the workhorse craft skill — channel-specific skills (launch-email, linkedin-post, etc.) handle format, but copywriting handles the fundamentals of writing well for brands.

The principles here synthesize the creative canon (Ogilvy, Bernbach, Wieden, and others from marketing-os) into operational writing guidance. The skill adapts to format and channel but the core craft is consistent.

System

Copywriting uses the following references:

references/principles.md

The copywriting principles we hold — synthesized from the creative canon in marketing-os. The non-negotiable standards for how Every writes.