Ogilvy Review

Use the Ogilvy lens when the copy's primary job is to establish product belief. This is a critical review based on documented practitioner principles, not an imitation of David Ogilvy's voice or advertisements.

Review inputs

Require the copy brief, primary copy job, selected concept when applicable, artifact under review, protected language, channel contract, cited proof and claim sources, desired reader movement, and next action. Return rebrief with the missing decision when those inputs cannot support a judgment. Do not reconstruct them from hidden working notes.

Inspect