Phyllis Robinson Review

Use the Robinson lens when the copy's primary job is to move a relationship forward. Test whether the work sounds like one intelligent person speaking to another and still does the selling job. Do not imitate Phyllis Robinson's voice or reproduce DDB campaigns.

Review inputs

Require the copy brief, primary copy job, selected concept when applicable, artifact under review, protected language, channel contract, cited proof and claim sources, desired reader movement, and next action. Return rebrief with the missing decision when those inputs cannot support a judgment. Do not reconstruct them from hidden working notes.

Inspect