competitor-research

Installation
SKILL.md

Competitor Research

Produce a dated, source-tagged competitive brief for one or more named rival companies.

Input

  • One or more competitor company names or domains (required).
  • Optional brief purpose (e.g. "battlecard for renewal", "board update", "win-loss prep"). If absent, ask once before running so the synthesis stays grounded.
  • Optional priority angles (e.g. "pricing pressure", "AI roadmap", "EMEA expansion").
  • Optional named hypotheses to confirm or contradict.

Workflow

  1. Anchor on purpose. Restate the brief purpose, priority angles, and hypotheses in 1-2 sentences before any tool call so synthesis stays scoped.

  2. Resolve each competitor: match a business by name + domain when available. Domain-variant sanity check: if a major-brand input resolves to a tiny headcount with a "Corporate Managing Offices" or "Hotels and motels" classification, the match likely routed to a registered-agent shell entity. Re-try with the alternate domain or with the company-name string. Do not proceed with the wrong identity. Skip any name that does not resolve confidently and flag it under data quality.

  3. Enrich each resolved competitor across these dimensions: firmographics (HQ, headcount, revenue, founded), competitive landscape (named competitors), strategic insights (priorities and recent moves), funding and acquisitions (rounds and M&A), workforce trends (headcount trajectory), technographics (current stack), challenges (publicly surfaced risks), company ratings (third-party signals), and LinkedIn posts (recent owned-channel narrative).

  4. Fetch business events for the resolved set, scoped to the last 90 days. Keep events that map to: product launches, leadership changes at vice president and above, funding rounds, M&A, office openings or closures, and material hiring shifts. Discard the rest. Event-attribution sanity check: before including any event row in the brief, verify the event title or snippet actually mentions the target company. Industry-wide articles can be cross-attributed to multiple competitors' identities in the ingestion pipeline.

  5. Surface the executive team per competitor: size the audience first (count of C-level and VP roles per company), then sample a small slice for preview. Run a count before any larger pull so you can frame the sample honestly.

Installs
1
GitHub Stars
2
First Seen
Jul 17, 2026
competitor-research — explorium-ai/gtm-skills