Market Sizing

Iteratively refine a company-level ICP filter set and return a count plus a structured filter artifact ready for downstream prospecting work.

Input

• ICP description (recommended): natural language, or "my ICP" / "our ICP" / nothing (ask).
• Use case (optional): territory design, investor sizing, ICP sharpening (default).
• SAM hypothesis inputs (optional): addressable fraction (0 to 1) and ARPA in USD.

Workflow

1. Parse the ICP into filter dimensions. Tag each user-specified or unspecified. Persona criteria ("CTOs", "VP Sales") are recorded but NOT applied to the company count.

2. Disambiguate ambiguous regions BEFORE counting. "EU" can mean European Union members or the broader European region: ask one clarifying question. Same for "Americas" vs "North America" vs "US and Canada".

3. Resolve every free-text field via autocomplete, then classify the result into ONE of three branches before sizing.

   (a) Clean canonical match. An unambiguous value is returned for the user's phrasing (e.g. "Software Development" for SaaS; "Salesforce CRM" for a Salesforce filter). Commit and proceed.