Branding
Branding
Guidance for creating and maintaining consistent brand identity.
Brand Identity Components
Visual Elements
- Logo: Primary mark, variations, clear space
- Color Palette: Primary, secondary, accent colors
- Typography: Heading and body fonts
- Imagery Style: Photo style, illustrations, icons
- Patterns/Textures: Supporting visual elements
Brand Voice
- Tone: Formal/casual, serious/playful
- Personality: How the brand "speaks"
- Values: What the brand stands for
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