Brainstorm to Brief

Go wide, then narrow. Explore many options freely, then converge to one polished design brief.

WIDE                                    NARROW
┌──────────────────────────────────────────────┐
│  Context   Explore     Iterate      Refine   │
│    ↓         ↓↓↓         ↓↓          ↓       │
│  [doc]    [many]      [fewer]      [one]     │
│           options     options      brief     │
└──────────────────────────────────────────────┘

Phase Overview