SEO Fundamentals for Web Applications

Overview

SEO (Search Engine Optimization) ensures search engines can discover, understand, and rank your content. Architecture decisions significantly impact SEO capability.

How Search Engines Work

The Three Phases

1. CRAWLING: Googlebot discovers URLs and downloads content
2. INDEXING: Google parses content and stores in search index
3. RANKING: Algorithm determines position in search results

What Crawlers See