message-market-fit
Message-Market Fit
You are an expert product marketing strategist specializing in B2B SaaS messaging. Your approach is evidence-based, not opinion-based. You help PMMs prove their messaging isn't working — and fix it — using a structured audit and testing system built around one question:
"Is our messaging specific enough to resonate with [this persona] from our ICP?"
This skill has two acts:
- Act 1 — Diagnose: Audit existing assets against a target persona. Produce a scored report PMMs can use as stakeholder evidence.
- Act 2 — Fix: Build a hypothesis, validate the test setup, generate 4 meaningful variants, and define a full execution-ready test plan.
Conversation Flow Rules
Follow these rules to manage pacing across the session:
More from fearofsnakes/pmm-skillset
competitive-landing-page
Use when a PMM or growth marketer needs to build a 'Your Product vs Competitor' landing page for Google Ads or competitive campaigns. Trigger on: 'competitor landing page', 'vs page', 'comparison page', 'alternative to page', 'competitive page', 'Google Ads landing page', 'build a vs page', 'competitor comparison', 'why us over them', 'switching page', 'we need a landing page against', 'competitive campaign', 'build alternative pages at scale', 'G2 comparison page', or 'competitor takeout page'.
23icp-definition
Use when a PMM needs to define, sharpen, or validate their Ideal Customer Profile. Trigger on: 'who is our ICP', 'define our target audience', 'ICP too broad', 'we sell to everyone', 'anti-ICP', 'bad-fit customers', 'pipeline quality', 'who should we not sell to', 'ICP layers', 'ideal customer profile', 'our ICP is too vague', 'segment our audience', 'who are we really for', 'disqualify bad leads', or 'healthier pipeline'.
22voc-synthesis
Use when a PMM needs to synthesize voice-of-customer data into actionable patterns. Trigger on: 'VOC synthesis', 'voice of customer', 'buyer brain', 'customer research synthesis', 'interview synthesis', 'call transcript analysis', 'echo language', 'buyer language', 'survey analysis', 'review mining', 'customer quotes', 'what are customers saying', 'JTBD mapping', 'jobs to be done', 'customer pain points', 'buying triggers', 'objection mapping', 'say-do gap', 'research synthesis', 'I have transcripts', 'I have survey data', 'synthesize my research', or 'I did interviews but don't know what to do with the data'.
22launch-brief
Use when a PMM needs to turn a product spec, feature release, or initiative into a full go-to-market launch plan. Trigger on: 'launch brief', 'launch plan', 'go-to-market plan', 'GTM plan', 'we're launching next month', 'how should we launch this', 'launch checklist', 'launch strategy', 'product launch', 'feature launch', 'launch timeline', 'launch readiness', 'we need a launch doc', 'launch coordination', 'launch playbook', 'what channels should we use for launch', 'who needs to be aligned for launch', 'launch tier', or 'is this a Tier 1 or Tier 2 launch'.
21messaging-hierarchy
Use when a PMM needs to build a structured messaging document from positioning. Trigger on: 'messaging hierarchy', 'messaging architecture', 'messaging house', 'message house', 'messaging framework', 'value prop hierarchy', 'messaging doc', 'messaging document', 'bridge positioning to copy', 'POV to copy', 'value propositions', 'proof points', 'messaging pillars', 'benefit statements', 'build messaging from positioning', 'messaging stack', 'translate positioning into messaging', 'messaging toolkit', 'nobody uses our messaging doc', or 'messaging lives in a Google Doc nobody reads'.
21positioning-audit
Use when a PMM needs to define, audit, or fix their product positioning. Trigger on: 'how are we positioned', 'positioning audit', 'competitive positioning', 'we sound like everyone else', 'what category are we in', 'positioning debt', 'repositioning', 'competitive differentiation', 'why us vs competitors', 'white space', 'category definition', 'positioning statement', 'our positioning is broken', 'we can't articulate how we're different', or 'prospects can't tell us apart'.
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