startup-positioning
Startup Positioning
Market positioning strategy that produces a complete positioning document, Moore + Neumeier positioning statements, competitive alternatives map, and market category analysis. Built on April Dunford's framework, enriched with JTBD discovery and stress-tested with Neumeier's Onliness Test.
How It Works
INTAKE → RESEARCH (2 parallel waves) → POSITIONING SYNTHESIS
The process: understand the product and its customers, research competitive alternatives and market context, then build positioning through Dunford's 5+1 components. Typical runtime: 10-15 minutes in Claude Code (parallel agents), 20-30 minutes in Claude.ai (sequential).
Language
Default output language is English. If the user writes in another language or explicitly requests one, use that language for all outputs instead.
Phase 1: Intake
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