Analytics Integration

Overview

Implement a robust analytics stack for e-commerce using Google Analytics 4 (GA4), Meta Pixel, and Google Tag Manager (GTM). Covers structured data layer design for product and checkout events, server-side tagging via GTM server containers to improve data accuracy and bypass browser restrictions, and Meta Conversions API for reliable ad attribution.

When to Use This Skill

• When adding GA4 e-commerce tracking (product views, add-to-cart, checkout steps, purchase) to a new or existing store
• When implementing Meta Pixel alongside the Conversions API for dual-mode event delivery to improve ad attribution
• When migrating a GTM web container to a server-side container for better data control and cookie lifespans
• When troubleshooting missing or duplicate conversion events caused by ad blockers or client-side failures
• When meeting privacy requirements that mandate server-side deduplication between browser and server events

Core Instructions

Step 1: Determine your platform and recommended approach