applovin-ads-integration
AppLovin Ads Integration
Overview
AppLovin is a leading mobile advertising platform for commerce apps — combining the MAX mediation SDK (monetizing your app with ads) and AppLovin Ads (acquiring users and running retargeting campaigns). This skill applies to merchants who have a native iOS or Android shopping app and want to run user acquisition campaigns or monetize with in-app ads. It is not relevant for web-only stores.
When to Use This Skill
- When running user acquisition campaigns for a native mobile commerce app
- When monetizing a mobile commerce app with in-app advertising using MAX mediation
- When setting up purchase event postbacks for ROAS-optimized bidding
- When migrating from MoPub/ironSource to AppLovin MAX mediation
- When building a retargeting campaign for mobile app users who added to cart but did not purchase
- When implementing SKAdNetwork attribution for iOS 14+ compliance
Core Instructions
Step 1: Determine what you need
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