AppLovin Ads Integration

Overview

AppLovin is a leading mobile advertising platform for commerce apps — combining the MAX mediation SDK (monetizing your app with ads) and AppLovin Ads (acquiring users and running retargeting campaigns). This skill applies to merchants who have a native iOS or Android shopping app and want to run user acquisition campaigns or monetize with in-app ads. It is not relevant for web-only stores.

When to Use This Skill

• When running user acquisition campaigns for a native mobile commerce app
• When monetizing a mobile commerce app with in-app advertising using MAX mediation
• When setting up purchase event postbacks for ROAS-optimized bidding
• When migrating from MoPub/ironSource to AppLovin MAX mediation
• When building a retargeting campaign for mobile app users who added to cart but did not purchase
• When implementing SKAdNetwork attribution for iOS 14+ compliance

Core Instructions

Step 1: Determine what you need