Cart Abandonment Recovery

Overview

Cart abandonment averages 70% across e-commerce, making recovery flows one of the highest-ROI automations available. A good recovery sequence sends 2–4 messages across email, SMS, and push — starting with a simple reminder, then adding social proof or urgency, and only offering a discount as a last resort. The sequence cancels immediately when the customer completes checkout.

This skill guides you through setting up cart abandonment recovery on your specific platform, choosing the right tools, and configuring the sequence for maximum revenue recovery without training customers to abandon on purpose.

When to Use This Skill

• When more than 60% of initiated checkouts are not completed
• When launching a new store and prioritizing quick revenue recovery
• When adding SMS or push channels to an existing email-only abandonment flow
• When the current flat-discount abandonment email is training customers to abandon intentionally
• When needing to differentiate recovery strategy by cart value or customer segment
• When A/B testing incentive timing (immediate vs. 24h vs. 48h discount reveal)

Core Instructions