Cart Recovery SMS

Overview

SMS cart abandonment recovery consistently achieves 20–35% recovery rates — typically 3–5× higher than email — because text messages are read within 3 minutes of delivery for 90% of recipients. The key is a properly timed sequence (not spam), deep personalization using cart contents, and bulletproof TCPA/GDPR compliance. Most merchants should use a dedicated SMS app rather than building custom infrastructure.

Note: For multi-channel cart recovery (email + SMS + push), see @cart-abandonment-recovery. This skill focuses on SMS-only recovery.

When to Use This Skill

• When email-only cart recovery sequences plateau below a 10% recovery rate
• When launching SMS as a new marketing channel and cart recovery is the highest-ROI starting point
• When re-platforming to a new SMS provider and need to rebuild flows
• When A/B testing recovery channels to find the optimal message mix

Core Instructions

Step 1: Choose the right SMS platform