Checkout Flow Optimization

Overview

Checkout abandonment averages 70% across ecommerce. The biggest friction points — too many form fields, no guest checkout, hidden fees revealed late, and no express payment options — are all fixable through platform settings and apps without custom code. Best-in-class stores achieve 50–60% checkout completion by applying a handful of high-impact changes.

When to Use This Skill

• When checkout abandonment rate exceeds 70% and you need to diagnose the cause
• When redesigning checkout as part of a storefront rebuild
• When integrating express checkout (Apple Pay, Google Pay, PayPal Express) into an existing flow
• When A/B testing checkout layout changes

Core Instructions

Step 1: Determine your platform and the available optimization levers