E-commerce SEO

Overview

E-commerce SEO covers the technical and content foundations that help search engines understand and rank your product pages: meta tags, structured data (JSON-LD), canonical URLs, XML sitemaps, and Core Web Vitals. Shopify and WooCommerce handle most technical SEO automatically; your effort should focus on optimizing titles, descriptions, and structured data quality — not plumbing.

When to Use This Skill

• When building product pages that need to rank in Google Shopping and organic search
• When implementing JSON-LD structured data for rich snippets (price, availability, reviews)
• When handling canonical URLs for products with multiple variants or filter combinations
• When generating XML sitemaps for a large catalog (10K+ products)
• When diagnosing why products are not appearing in Google Shopping rich results

Core Instructions

Step 1: Check what your platform handles automatically

Before installing anything, understand what is already built in: