Edge Commerce

Overview

Edge computing executes code in the CDN PoP closest to each user, reducing latency from hundreds of milliseconds (round-trip to a central origin) to under 50ms. For e-commerce, this enables geo-routing (redirect UK users to a UK storefront), edge-side personalization (inject user tier into cached pages), instant A/B testing without origin round-trips, and distributed inventory caching via edge KV stores.

When to Use This Skill

• When pages routed through a central origin have high TTFB (>300ms) for international users
• When you need to redirect users to region-specific storefronts or localized product catalogs
• When you want to run A/B tests without adding JavaScript that delays page rendering
• When building a multi-region deployment where each region needs its own origin but shares a single domain

Core Instructions

Step 1: Determine your platform and what edge computing can do for you