Email Marketing Automation

Overview

Triggered email flows automatically send personalized messages based on customer behavior and lifecycle stage, achieving 3–5x higher open rates than broadcast campaigns. Klaviyo (for Shopify/BigCommerce) and AutomateWoo or Klaviyo plugin (for WooCommerce) provide pre-built flow templates for the four critical flows: welcome series, post-purchase nurture, win-back campaigns, and browse abandonment. Most merchants can set these up without writing any code.

When to Use This Skill

• When setting up a new store and needing baseline lifecycle email coverage
• When replacing manual one-off campaigns with behavior-triggered sequences
• When recovering revenue from customers who browsed but did not purchase
• When re-engaging lapsed customers who have not ordered in 60–180 days
• When personalizing post-purchase communication to reduce returns and increase LTV

Core Instructions

Step 1: Choose the right tool