Exit-Intent Popups

Overview

Exit-intent popups detect when a visitor is about to leave — by tracking rapid mouse movement toward the browser's address bar on desktop — and display a targeted offer. When implemented with proper targeting and frequency capping, they recover 5–10% of otherwise lost visitors. Dedicated popup apps handle all the detection logic, A/B testing, and ESP integration — no custom code needed.

When to Use This Skill

• When site bounce rate is above 60% and conversion rate is below 2%
• When capturing email addresses for the marketing list during the session
• When offering a first-purchase discount to new visitors who haven't converted
• When reminding checkout abandoners about items in their cart before they leave
• When A/B testing popup offer types (% off vs. free shipping vs. free gift)

Core Instructions

Step 1: Choose the right popup tool