Google Ads Ecommerce

Overview

Google Ads captures high-intent buyers at the bottom of the funnel through Shopping ads and Search. A well-structured account combines Performance Max (PMax) for automated coverage and conversion tracking via Google Tag. Reliable conversion tracking is the foundation everything else depends on — before optimizing campaigns, ensure your purchase conversion tag is firing correctly.

When to Use This Skill

• When launching a new Google Ads account for an ecommerce store
• When conversion tracking is broken or under-reporting (common after iOS/browser changes)
• When implementing Enhanced Conversions to recover lost signal
• When setting up Google Merchant Center for the first time
• When migrating from Standard Shopping to Performance Max campaigns
• When diagnosing why Smart Bidding is not spending the budget efficiently

Core Instructions

Step 1: Connect your store to Google