google-shopping-feed
Google Shopping Feed
Overview
Google Merchant Center requires a product data feed with specific attributes to serve Shopping ads. Shopify, WooCommerce, and BigCommerce all have official Google integrations that handle feed generation automatically. This skill covers setting up the integration, optimizing feed quality (the primary Shopping ranking factor), and fixing common disapproval issues.
When to Use This Skill
- When setting up Google Shopping Ads for the first time
- When products are being disapproved in Merchant Center due to feed quality issues
- When price or availability in the feed is lagging behind the live website
- When optimizing feed titles and descriptions to capture more relevant search queries
- When managing feeds for multiple countries or currencies
Core Instructions
Step 1: Set up your Google Merchant Center account
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