Influencer Tracking

Overview

Influencer marketing drives significant revenue but is notoriously difficult to attribute because customers often see a post, leave the platform, and purchase days later through a direct or organic channel. The solution is using both UTM links (for web traffic) and unique discount codes (for purchase attribution) together — these two signals complement each other and provide reliable attribution across devices. Most of this setup requires no custom code.

Note: For full influencer campaign management (discovery, briefs, deliverables), see @influencer-marketplace-integration. This skill focuses purely on attribution and analytics.

When to Use This Skill

• When managing 10+ influencer partnerships and tracking them in a spreadsheet
• When needing to prove ROI of influencer spend to leadership with first-party data
• When running gifting campaigns and needing to separate organic versus paid post attribution
• When comparing performance across platforms (Instagram, TikTok, YouTube) in a single dashboard

Core Instructions

Step 1: Set up UTM links for each creator