Lifecycle Marketing Automation

Overview

Lifecycle marketing treats each customer as being at a defined stage in their relationship with your brand — from anonymous visitor to loyal advocate — and delivers stage-appropriate messaging automatically. Unlike broadcast campaigns, lifecycle automation is triggered by behavior and stage transitions, ensuring every message is relevant. Klaviyo's predictive analytics and flow builder cover most lifecycle automation needs without custom code.

When to Use This Skill

• When moving from batch-and-blast campaigns to behavior-triggered messaging
• When different customer segments are receiving identical generic emails
• When onboarding new customers and needing a structured first-30-day nurture plan
• When LTV and repeat purchase rate are flat despite healthy acquisition numbers
• When building a holistic view of the customer journey across email, SMS, and push

Core Instructions

Step 1: Define your lifecycle stages