Meta Ads Integration

Overview

Meta (Facebook/Instagram) is the dominant paid social channel for ecommerce, but reliable attribution requires pairing the browser-based Meta Pixel with server-side Conversions API (CAPI). Post-iOS 14, browser signals alone under-report 30–60% of conversions; CAPI restores signal fidelity by sending purchase events directly from your server. For Shopify, WooCommerce, and BigCommerce, official integrations handle both Pixel and CAPI automatically — no custom code required. Custom code only belongs in the Custom/Headless section.

When to Use This Skill

• When setting up Meta advertising for a new ecommerce store
• When conversion data in Ads Manager looks under-reported after iOS 14 rollout
• When launching Dynamic Product Ads (DPA) and needing catalog feed sync
• When ROAS is declining and you need to restore the signal quality Meta's algorithm relies on
• When adding retargeting audiences based on product viewers and add-to-cart events

Core Instructions

Step 1: Choose your integration approach