Product Analytics

Overview

Product analytics reveals which products drive revenue, which are overstocked, and which product pages are losing shoppers before they add to cart. The core analyses — sell-through rate, dead stock identification, PDP conversion funnel, and category performance — give your buying and merchandising team the data they need to make confident reorder, markdown, and catalog decisions.

This skill guides you through running these analyses using your platform's built-in tools and dedicated apps, without building custom data pipelines.

When to Use This Skill

• When the buying team needs a weekly sell-through report to decide on reorders and markdowns
• When building a product performance dashboard for merchandisers
• When identifying dead stock that ties up capital
• When measuring which products have high views but low add-to-cart rates
• When ranking products for collection page sorting based on performance data
• When generating a catalog health report before a seasonal reset

Core Instructions