Product Launch Campaigns

Overview

A successful product launch orchestrates email, SMS, paid social, influencer seeding, and organic content into a coordinated sequence that builds anticipation, converts pre-launch interest into day-one sales, and sustains momentum afterward. The difference between a flat launch and a sellout launch is rarely the product itself — it is the pre-launch waitlist size, VIP early access timing, and the velocity of day-one social proof. Most of the mechanics (waitlists, email sequences, paid campaigns) are configured in your existing tools without custom code.

When to Use This Skill

• When launching a new product and needing a structured multi-channel campaign plan
• When previous product launches were underwhelming and lacked pre-launch buildup
• When building a waitlist or early-access mechanic to create demand signaling
• When needing to coordinate influencer seeding, email sequences, and paid ads into a single timeline
• When wanting to measure the incremental revenue lift of launch campaigns vs. organic listings

Core Instructions

Step 1: Plan your launch timeline

Run three phases for every product launch: