Sales Reporting Dashboard

Overview

A sales reporting dashboard surfaces the metrics that matter most to an ecommerce operation: revenue, orders, average order value (AOV), conversion rate, and trend comparisons. Having a single source of truth for these metrics — accessible to the whole team and automatically up to date — replaces manual spreadsheet reports and gives operators the data they need for daily decisions.

This skill guides you through building a sales reporting dashboard using your platform's built-in tools, BI apps, and data connections.

When to Use This Skill

• When the business needs a single source of truth for daily/weekly revenue reporting
• When building an internal analytics dashboard to replace manual spreadsheet reports
• When implementing time-comparison metrics (week-over-week, month-over-month, year-over-year)
• When product managers need category and channel drill-down beyond top-level revenue
• When building an executive dashboard that surfaces GMV, conversion rate, and AOV trends
• When integrating with a BI tool (Metabase, Looker Studio) via an API or direct database views

Core Instructions