Seasonal Campaign Automation

Overview

Seasonal peaks — Black Friday/Cyber Monday, holiday gifting, Valentine's Day, Back-to-School — can account for 30–50% of annual ecommerce revenue for many categories. Automating seasonal campaigns means building reusable email flows and discount templates that activate on calendar triggers rather than requiring manual setup each time. Klaviyo's scheduled sends and Shopify's automated discounts handle most of this without custom code.

When to Use This Skill

• When planning Black Friday/Cyber Monday campaigns and needing a structured playbook
• When seasonal campaigns are built from scratch every year with no reusable templates
• When wanting to automate countdown email sequences for a sale event
• When needing to schedule promotional pricing changes in sync with email and ad campaigns

Core Instructions

Step 1: Define the seasonal campaign calendar

Plan your full campaign year in a single document. The most important ecommerce events by revenue impact: