Social Commerce

Overview

Social commerce integrates your product catalog with Instagram, TikTok, and Facebook so customers can discover and purchase products without leaving those platforms. Shopify, WooCommerce, and BigCommerce all have official integrations that sync your catalog automatically — no custom code required. The strategic work is setting up the catalog correctly, enabling product tagging in posts, and monitoring catalog health.

When to Use This Skill

• When adding Instagram Shopping or TikTok Shop to an existing store
• When syncing a product catalog to Meta Commerce Manager for the first time
• When product tags in Instagram posts are returning "product not found" errors
• When price or availability in social product listings is lagging behind your store
• When building a custom headless storefront without native platform integrations

Core Instructions

Step 1: Choose your social commerce channels