UGC Campaign Management

Overview

User-generated content — photos, videos, and reviews from real customers — consistently outperforms brand-created content. Shoppers are 79% more likely to purchase when they see UGC, and UGC ads on paid social typically achieve 4× higher CTR than studio-produced ads. Dedicated UGC platforms (Yotpo, Okendo, TINT) handle collection, rights management, moderation, and display widgets. Custom pipelines only make sense for headless stores with high UGC volume.

When to Use This Skill

• When product pages need social proof beyond star ratings
• When paid social creative is stale and UGC-style ads would boost performance
• When launching a hashtag campaign to generate organic content at scale
• When needing a rights management workflow before using customer photos in ads
• When building a shoppable Instagram or TikTok gallery on your storefront

Core Instructions

Step 1: Choose the right UGC platform