AdSense

Monetize a site through AdSense at the highest revenue the layout, traffic, and policy surface honestly support. Revenue work is a gate first and an optimization second: a restricted account earns nothing that a clever placement can recover.

Leading words for this skill:

• gate — policy, traffic validity, consent, and ads.txt are checked before any revenue idea is entertained. A failed gate outranks every optimization in the backlog.
• demand — most "lost revenue" is lost demand (unfilled requests, suppressed consent signals, unauthorized seller, over-blocking), not bad placement. Chase the missing bidders before adding ad slots.
• viewable — an impression only earns its keep when it had a real chance of being seen: 50% of pixels, one continuous second. Prefer fewer viewable impressions to many unseen ones.
• fail-open — a render-path condition that guesses whether an ad will succeed should fail toward serving; one that asks whether a page may carry an ad stays. Defined once, with its exceptions and its status as a field-test heuristic, in frameworks.md.
• provenance — every rule carries the product it came from. A Google Publisher Tag or Ad Manager capability is not an AdSense permission. Ad refresh is the canonical trap.
• experiment — placement and density claims are settled by a controlled experiment, never by a before/after anecdote across two different weeks.

When not to use