Images and Media

Every image must serve a purpose — convey information, evoke emotion, provide orientation, or strengthen the brand. Images without purpose are dead weight.

Scope

Use this skill when you:

• Develop an image strategy for a website
• Design hero sections or image galleries
• Optimize images technically (formats, compression, srcset)
• Use icons and SVGs or build an icon system
• Write or review alt texts
• Make decisions between stock photos and custom imagery

Principles

1. Images Are Content, Not Decoration

Every image serves a purpose. Images without purpose are dead weight and slow down the page.