cognitive-biases
Cognitive Biases - Psychology for Product Design
Understanding psychological patterns that influence human decision-making, first systematically studied by Kahneman and Tversky. Essential for creating user experiences that work with human psychology.
When to Use This Skill
- Designing user onboarding flows
- Improving conversion rates ethically
- Analyzing why users behave unexpectedly
- Reviewing designs for dark patterns
- Planning pricing and positioning strategies
- Understanding decision-making in user research
Core Biases at a Glance
| Bias | What It Is | Application |
|---|---|---|
| Anchoring | First info becomes reference point | Show premium prices first |
| Loss Aversion | Losses feel 2x stronger than gains | Frame as "losing" vs "missing" |
More from flpbalada/fb-skills
progressive-disclosure
Reduce complexity by revealing information progressively. Use when designing
10discuss-task
Clarify ambiguous tasks before action. Use when goal, scope, success criteria, constraints, or risks are unclear.
7react-useeffect-avoid
Guides when NOT to use useEffect and suggests better alternatives. Use when reviewing React code, troubleshooting performance, or considering useEffect for derived state or form resets.
6discuss-code
Critically discuss code issues with compact findings. Use when code needs review for logic, simplicity, structure, naming, or maintainability.
6react-key-prop
Guides proper usage of the key prop in React lists. Use this skill when rendering lists, mapping arrays to components, or troubleshooting list-related state bugs.
5cognitive-fluency-psychology
Apply cognitive fluency principles to improve clarity, trust, and conversion.
5