hicks-law
Hick's Law - Less Choice, Faster Decisions
Hick's Law (also Hick-Hyman Law) states that the time it takes to make a decision increases logarithmically with the number and complexity of choices. Named after British psychologist William Edmund Hick and American psychologist Ray Hyman (1952).
When to Use This Skill
- Designing navigation menus and information architecture
- Simplifying onboarding and setup flows
- Reducing form field options
- Prioritizing feature exposure
- Optimizing conversion funnels
- Planning dashboard layouts
Core Concepts
The Formula
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