Loss Aversion Psychology

People feel losses more strongly than similar gains. Use only for real user value and real risk.

Goal

Show what user may lose. Motivate useful action without manipulation.

Rules

• Use loss framing only for real losses.
• Be specific: items, progress, access, time, or money.
• Give clear action to prevent loss.
• Do not fake urgency or scarcity.
• Do not hide options.
• Prefer gain framing for new users and exploration.