pest-analysis
PEST Analysis for Strategic Planning
A strategic framework that examines four key external factors affecting an organization:
- Political (government policies, regulations, tax laws)
- Economic (inflation, interest rates, market conditions)
- Social (demographics, cultural trends, lifestyle changes)
- Technological (innovation, automation, digital transformation)
💡 Note: Often expanded to PESTLE (adding Legal and Environmental) for comprehensive analysis.
When to Use
- Market entry decisions
- Product development planning
- Business direction/strategy changes
- Annual strategic reviews
- Competitive positioning analysis
Initial Questions (Ask Before Starting)
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