Self-Initiated Triggers

Goal

Create a strong association between a user situation and the product. The user thinks of the product without needing an external reminder.

Rules

• Start with real user emotions, needs, and contexts.
• Do not rely only on push, email, or badges.
• Tie the product to a recurring internal cue.
• Strengthen the cue through repeated successful use.
• Measure behavior, not just notification clicks.
• Avoid manipulative or unhealthy triggers.

Trigger Types