Social Proof Psychology

Goal

Show credible evidence that relevant others trust, use, or benefit from the product. Use proof to reduce uncertainty, not to manipulate.

Rules

• Use proof from people similar to the target user.
• Prefer specific, verifiable, recent proof.
• Put proof near decisions and claims.
• Match proof type to user risk.
• Avoid fake, vague, or inflated claims.
• Do not use social proof when evidence is weak or irrelevant.

Proof Types