Trust Psychology

Goal

Reduce perceived risk so users can act with confidence. Address competence, benevolence, integrity, and predictability.

Rules

• Match trust signals to the risk users feel.
• Prefer specific, verifiable proof.
• Place reassurance near decisions and CTAs.
• Show what happens next.
• Make support, policies, pricing, and cancellation easy to find.
• Do not use fake urgency, vague claims, hidden fees, or dark patterns.

Risk Types