cognitive-biases
Cognitive Biases - Psychology for Product Design
Understanding psychological patterns that influence human decision-making, first systematically studied by Kahneman and Tversky. Essential for creating user experiences that work with human psychology.
When to Use This Skill
- Designing user onboarding flows
- Improving conversion rates ethically
- Analyzing why users behave unexpectedly
- Reviewing designs for dark patterns
- Planning pricing and positioning strategies
- Understanding decision-making in user research
Core Biases at a Glance
| Bias | What It Is | Application |
|---|---|---|
| Anchoring | First info becomes reference point | Show premium prices first |
| Loss Aversion | Losses feel 2x stronger than gains | Frame as "losing" vs "missing" |
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