fogg-behavior-model

Installation
SKILL.md

Fogg Behavior Model - B = MAP

The Fogg Behavior Model explains that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt. When a behavior does not occur, at least one of these elements is missing.

When to Use This Skill

  • Designing onboarding and activation flows
  • Improving conversion rates
  • Building habit-forming products
  • Increasing feature adoption
  • Understanding why users drop off
  • Planning behavior change interventions

The B = MAP Formula

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First Seen
Jan 30, 2026