hooked-model
Hooked Model - Building Habit-Forming Products
The Hooked Model is a four-phase framework by Nir Eyal for creating products that form user habits. A habit is formed when users engage with a product repeatedly without conscious thought, driven by internal triggers rather than external marketing.
When to Use This Skill
- Designing user engagement loops
- Improving product retention metrics
- Planning notification and re-engagement strategies
- Building features that create lasting habits
- Evaluating competitor engagement mechanisms
- Auditing ethical implications of engagement design
Core Concepts
The Hook Cycle
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