PEST Analysis for Strategic Planning

A strategic framework that examines four key external factors affecting an organization:

• Political (government policies, regulations, tax laws)
• Economic (inflation, interest rates, market conditions)
• Social (demographics, cultural trends, lifestyle changes)
• Technological (innovation, automation, digital transformation)

💡 Note: Often expanded to PESTLE (adding Legal and Environmental) for comprehensive analysis.

When to Use

• Market entry decisions
• Product development planning
• Business direction/strategy changes
• Annual strategic reviews
• Competitive positioning analysis

Initial Questions (Ask Before Starting)