pest-analysis

Installation
SKILL.md

PEST Analysis for Strategic Planning

A strategic framework that examines four key external factors affecting an organization:

  • Political (government policies, regulations, tax laws)
  • Economic (inflation, interest rates, market conditions)
  • Social (demographics, cultural trends, lifestyle changes)
  • Technological (innovation, automation, digital transformation)

💡 Note: Often expanded to PESTLE (adding Legal and Environmental) for comprehensive analysis.

When to Use

  • Market entry decisions
  • Product development planning
  • Business direction/strategy changes
  • Annual strategic reviews
  • Competitive positioning analysis

Initial Questions (Ask Before Starting)

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