Cognitive Biases - Psychology for Product Design

Understanding psychological patterns that influence human decision-making, first systematically studied by Kahneman and Tversky. Essential for creating user experiences that work with human psychology.

When to Use This Skill

• Designing user onboarding flows
• Improving conversion rates ethically
• Analyzing why users behave unexpectedly
• Reviewing designs for dark patterns
• Planning pricing and positioning strategies
• Understanding decision-making in user research

Foundation: Dual-Process Theory