Fogg Behavior Model - B = MAP

The Fogg Behavior Model explains that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt. When a behavior does not occur, at least one of these elements is missing.

When to Use This Skill

• Designing onboarding and activation flows
• Improving conversion rates
• Building habit-forming products
• Increasing feature adoption
• Understanding why users drop off
• Planning behavior change interventions

The B = MAP Formula

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