Hooked Model - Building Habit-Forming Products

The Hooked Model is a four-phase framework by Nir Eyal for creating products that form user habits. A habit is formed when users engage with a product repeatedly without conscious thought, driven by internal triggers rather than external marketing.

When to Use This Skill

• Designing user engagement loops
• Improving product retention metrics
• Planning notification and re-engagement strategies
• Building features that create lasting habits
• Evaluating competitor engagement mechanisms
• Auditing ethical implications of engagement design

Core Concepts

The Hook Cycle