Status Quo Bias - Designing for Change Resistance

Status quo bias is the tendency for people to prefer the current state of things and avoid changes, even when change could bring better results. Understanding this bias is essential for product design, user migration, and adoption strategies.

When to Use This Skill

• Planning product migrations or updates
• Introducing new features or workflows
• Designing default settings
• Overcoming resistance to adoption
• Creating onboarding experiences
• Repositioning existing products

Core Principle