Create a paid campaign

Design the smallest paid test that can answer a consequential question. Do not treat spend, reach, or clicks as the strategy.

Establish the ad contract

Choose one network, one audience segment, one temperature, one offer, and one destination per test. Verify current network formats, targeting availability, and policy when they affect the work.

Define:

• costly moment and audience qualification;
• promise, mechanism, proof, and main objection;
• offer and proportionate next action;
• what the landing page must repeat;
• primary business signal and diagnostic platform metrics.

Do not invent customer proof, performance benchmarks, targeting precision, or policy clearance.